So what does business transparency have to do with Sourcing in China? I will get to that in a minute, but let me set the stage.

As the transparency movement drives businesses to be more open about their products and services, it is becoming routine to expect full disclosure on the who, what, when, where and how our products and services offered. It has gone way beyond “features and benefits”, and now with instant tools like FaceBook and Twitter just to name a few, we are at the instantaneous mercy of the fingertips of our customers.