On the surface, China Sourcing sounds risky. Working half way around the world, with a completely different culture and system, with a very difficult language sets off flags in many a CEOs mind. But we all know that if you are stagnant and not expanding you are at risk in todays business environment. We also know that China in not only the quality manufacturer to the world, but now the second largest market. So where is China in your business plan? I said it before; China is either a place to cut your manufacturing or distribution cost, an emerging market or a direct competitor. Sometimes all three.